For Chobani, Allbirds, Other Coming IPOs, Greed Is Out. Do-Gooding Is In.

"A new generation of companies, including startups such as Rent the Runway Inc., Chobani LLC, Warby Parker Inc. and Allbirds Inc., are on tap to go public this fall, people familiar with the matter say. They’ll be doing it with this message: It isn’t just about the money. It is also about the mission" (WSJ Sep 2021).

I doubt that Milton Friedman  would have objected when a company's founding owners include doing good as part of their mission, even if doing good reduces value. The company is theirs.

I also doubt he would have objected when the company maintains its mission after an IPO. The shareholders know in advance what they are buying.