Marchand, Donald A., and Joe Peppard. 2013. Why IT Fumbles Analytics. HBR
Focus on information rather than technology.
Carr, Nicholas G. 2003. IT Doesn't Matter. HBR
IT is a commodity -> spend less, follow rather than lead, and focus on risks rather than opportunities.
Davenport, Thomas H. 2006. Competing on Analystics. HBR
Become an analytics competitor to differentiate yourself.
McAfee, Andrew, and Erik Brynjolfsson. 2008. Investing in the IT that Makes a Competitive Difference. HBR
IT -> more concentration and more turbulent. To thrive firms need to deploy, innovate, and propagate.
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