A review of two books touts the benefits of A/B testing (WSJ, March 2020). The focus of the books is on the best way to design the consumer's online experience. A/B testing can also be used to test product features and pricing.A review of two books touts the benefits of A/B testing (WSJ, March 2020). The focus of the books is on the best way to design the consumer's online experience. A/B testing can also be used to test product features and pricing.
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