A new strategy, an extension of current strategy, or no strategy?

IHOP is opening a chain of fast casual restaurants (CNN, Dec. 2019). Is the decision an extension of the activities on which they currently focus, a decision to alter the activities on which they focus, or a failure to say no? How about adding burgers to the menu?

"For IHOP, new restaurants like Flip'd are part of a three-pronged growth plan. The chain is also targeting off-premise dining and promoting its non-breakfast food items — like burgers — to draw more customers into stores."