Tuesday, November 5, 2019

Buzz words or reality at McDonald's

The WSJ reports (Nov. 2019) that the new CEO at McDonald's is now responsible for implementing the strategy he helped craft. "[E]xecutives say [the strategy] will provide a competitive advantage over time."  The article mentions that CEOs usually have operational experience. Here are two questions.

  1. Does the article describe the activities on which McDonald's will focus to create a competitive advantage?
  2. Could lack of operational experience increase the ability to craft a strategy?
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